Another example of how a scientist constructs an experiment to produce the solution he wants - if his conclusions were true surely Beethoven's Grosse Fugue would be more popular than Rossini's William tell for example? The last paragraph of the article is particularly ridiculous showing actually all he has achieved is the lowest common denominator, hardly a beacon of western culture.
http://www.newscientist.com/article/...ef=online-news
http://www.newscientist.com/article/...ef=online-news
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